| 宋祖英海外独唱音乐会的文化策划探讨 |
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| 引用本文： | 刘梅.宋祖英海外独唱音乐会的文化策划探讨[J].宁波工程学院学报,2007,19(1):35-38,43. |
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| 作者姓名： | 刘梅 |
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| 作者单位： | 宁波工程学院,浙江,宁波,315016 |
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| 摘 要： | 文章对宋祖英两场海外独唱音乐会的成功举办,从定位、卖点、后续市场等几方面进行了分析,进而对其把握文化策划的原则和要点进行了探讨,力求为“2006—2008海外中国年”的成功举办提供借鉴。
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| 关 键 词： | 文化策划 涉外演艺策划 定位 卖点 后演出市场 |
| 文章编号： | 1008-7109（2007）01-0035-04 |
| 修稿时间： | 2006-10-09 |
A Tentative Discussion on Planning of Song Zuying's Solo Concert Overseas |
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| LIU Mei.A Tentative Discussion on Planning of Song Zuying''''s Solo Concert Overseas[J].Journal of Ningbo University of Technology,2007,19(1):35-38,43. |
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| Authors: | LIU Mei |
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| Affiliation: | Ningbo University of Technology, Ningbo, Zhejiang, 315016, China |
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| Abstract: | The paper analyzes the planning of Song zuying's two solo concerts overseas in the light of the orientation,the selling point and the after market,etc.and discusses the principles and the key points of cultural planning,which bears some implications for the "2006-2008 Oversea Chinese Year". |
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| Keywords: | cultural planning oversea performance planning orientation selling point after-performancemarket |
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