服饰高级定制的情感化设计新模式

为探究我国高级定制的发展趋势，从文化传统、经济基础、马斯洛需求理论等多方面分析了我国高级定制处于的发展阶段、机遇与挑战。结合“情感化设计”理论中人脑对设计的本能层次、行为层次以及反思层次的要求，同时运用信息多媒体与社交网络技术，建立了高级定制的情感化设计新模式，并对用户需求-情感曲线在高级定制各个阶段的表现形式进行了阐述。研究表明，情感化设计模式能显著提升高级定制的用户体验，满足个性化消费时代的需求，为我国服装行业的转型升级做出有益贡献。

New emotional design mode for haute couture

In order to explore the trend of Haute Couture in China, we analyzed the development stages, opportunities and challenges of Haute Couture from the aspects of traditional culture, economic aspect and Maslow's hierarchy of needs. Meanwhile, according to the three different requirements of emotional design theory: instinctive level, behavioral level and reflective level, a new emotional design mode of Haute Couture was established combining needs-emotion curve, information technology and social media. The result shows that the emotional design mode may fulfill users’ affective needs and improve the users’ experience of Haute Couture significantly. It could make great contributions to transformation and upgrading of China’s apparel industry.