| 试析英语包装广告的语言特征 |
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| 引用本文： | 曾立.试析英语包装广告的语言特征[J].包装工程,2003,24(2):108-110. |
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| 作者姓名： | 曾立 |
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| 作者单位： | 株洲工学院外语系,湖南株洲,412008 |
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| 摘 要： | 探讨了英语包装广告的语篇、句式与词汇层面的语言特点，这些特点的形成在很大程度上受到商品的包装功能的影响。
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| 关 键 词： | 包装广告 广告英语 语言特征 包装功能 语篇特征 词汇 |
| 文章编号： | 1001-3563(2003)02-0108-03 |
| 修稿时间： | 2002年7月8日 |
A Study of the Linguistic Characteristics of English Packaging Advertisements |
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| ZENG,Li.A Study of the Linguistic Characteristics of English Packaging Advertisements[J].Packaging Engineering,2003,24(2):108-110. |
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| Authors: | ZENG Li |
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| Abstract: | An analysis is devoted to the linguistic characteristics of English packaging advertisements at text,sentence and vocabulary levels. It is held that the functions of commodity packaging have a great influence on the forming of these linguistic characteristics. |
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| Keywords: | Packaging advertisement Advertising English Linguistic characteristic |
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