| 高校体育市场的特征分析及开发对策 |
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| 引用本文： | 刘德松.高校体育市场的特征分析及开发对策[J].武汉理工大学学报(信息与管理工程版),2004,26(2):135-137. |
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| 作者姓名： | 刘德松 |
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| 作者单位： | 武汉理工大学,体育部,湖北,武汉,430070 |
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| 摘 要： | 从高校体育市场的基本特征分析了它的特殊性和特色性,说明高校体育市场还蕴含着相当大的开发潜力。探讨了开发高校体育市场的有利因素,提出了用现代市场营销的理论与方法研究其开发对策,以便健康、有效地向社会主义市场经济的深度进发。
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| 关 键 词： | 高校体育 体育产业 体育市场 开发对策 |
| 文章编号： | 1007-144X(2004)02-0135-03 |
| 修稿时间： | 2003年2月18日 |
Characteristic Analysis and Development Policy of Physical Education Markets of Colleges and Vniversities |
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| Liu DesongAssoc. Prof., Dept. of Physical Education,WUT,Wuhan ,China..Characteristic Analysis and Development Policy of Physical Education Markets of Colleges and Vniversities[J].Journal of Wuhan University of Technology(Information & Management Engineering),2004,26(2):135-137. |
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| Authors: | Liu DesongAssoc Prof Dept of Physical Education WUT Wuhan China |
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| Affiliation: | Liu DesongAssoc. Prof., Dept. of Physical Education,WUT,Wuhan 430070,China. |
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| Abstract: | The distinguishing features of Physical Education markets of colleges and universities are analyzed. It is pointed out that there exists great potential development in Physical Education markets. Some favorable factors to develop Physical Education markets are explored, and development strategies are presented using modern marketing theory, which helps Physical Education markets develop towards social economic markets. |
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| Keywords: | Physical Education of colleges and universities Physical Education industry development strategy |
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