从瓮安事件看网络环境下的政府危机公关

近年来，突发性群体事件给国家的安定和人民群众的生活造成了很大的影响。在这些突发事件中，谣言借助网络传播造成的舆论影响对新时期政府的能力和公信力提出了挑战。文章以“瓮安事件”为个案，探讨服务型政府的危机公关职能在新形势下的完善策略：政府作为应对危机的主角，应培养政府人员的现代公关意识，运用法律手段完善危机管理体系，建立公关危机管理机制，健全双向沟通机制，从而成功地解决危机。

On public relation of government in crisis under the internet environments in the Wengan incident

In recent years,emergent group incidents have been influencing the people's life and the stabilization of our country.While rumors spread though internet in those emergent incidents,the impact of public opinion has challenged the ability and credibility of the government in the new era.Taking Wengan Incident as an example,some strategies adopted by service-oriented government are discussed while our government faces crisis in the new situation.As the leading role of crisis-solving,our government should trai...