论我国旅游商品的包装

目前我国旅游行业普遍不重视旅游商品的包装,然而,众所周知,旅游商品包装的精美度如何对旅游者有不同的吸引力,贴切、适宜、合理的旅游商品包装能提高旅游者消费.基于以上问题本文从分析旅游商品的概念入手对旅游商品进行了细致的分类并阐明了其主要特征,提出旅游行业要重视旅游商品的包装,旅游商品的包装要在包装的色彩、包装的图案、包装的内涵上下功夫.

Packaging of tourist commodities

Up till now little attention has been paid to the packaging of tourist products in the field of tourism.Packaging for tourist products in an appropriate,proper and national way will promote greatly consumer's appetite of consumption.The tourist products were classified and their characteristic was illustrated.Some suggestions were put forward that much attention should be paid to the packaging of tourist products,especially in the terms of their colors,designs and connotations.