国外体育产业服务链建设比较研究

从服务链的视角考察,采用比较分析法和文献分析法对美国、日本、韩国等国家体育产业发展进行比较,其特点主要表现为:政府高度重视体育产业发展、加强体育场馆设施的建设、促进中介服务组织的成长、构建和完善体育产业服务链。发达国家体育产业发展对我国的启示主要在于:增加政府投入和政策扶持,加强体育场馆设施建设;引入市场机制,提高体育产业活力;加快体育中介服务组织建设;建立和完善体育产业服务链。

The Comparative Study on the Service Chain of the Foreign Development of the Sports Industry

From the.perspective of service chain, by using the methods of comparative analysis and literature analysis, this paper compares the development of sports industry in United States, Japan, South Korea and other countries. The main feature is that the gevernment attaches great importance to the development of sports industry, to strengthen the sports facilities construction, to promote the development of intermediary service organization, and to construct and perfect the sports industry chain. The enlightenment to our country from the development of sports im｜ustry in developed countries mainly lies in the following：, to increase the governmental investment and policy support, to strengthen the construction of sports stadium and facilities, to introduce the market mechanism, to enhance vigor of sports industry, to quicken the construction of the sports intermediary service organization, and to establish and perfect the sports industry chain.