| 网络广告效果评价方法研究 |
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| 引用本文： | 代文锋. 网络广告效果评价方法研究[J]. 办公自动化, 2008, 0(2): 21-22 |
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| 作者姓名： | 代文锋 |
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| 作者单位： | 兰州商学院信息工程学院,兰州730020 |
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| 摘 要： | 本文主要介绍了网络广告的主要形式，提出了评价网络广告效果的几种方法，如比较法、加权计算法、点击率、转换率，目的在于更加全面地、科学地评价网络广告给企业带来的经济效果。
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| 关 键 词： | 网络广告 广告效果 点击率 转化率 |
Research on the Evaluation Method of Online Advertisement Effectiveness |
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| Dai Wenfeng. Research on the Evaluation Method of Online Advertisement Effectiveness[J]. Office Automation, 2008, 0(2): 21-22 |
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| Authors: | Dai Wenfeng |
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| Abstract: | This paper mainly introduces the forms of which can measure the online AD effectiveness, online AD and puts forward several ways such as method of compare, weighted calculation, click-through rate and conversion rate. The aim of this paper is measuring the economy effectiveness associated with online AD comprehensively and scientifically. |
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| Keywords: | Online AD AD effectiveness Click-Through Rate Conversion Rate CLC F713.80 |
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