赣南采茶戏文创产品设计

目的 研究赣南采茶戏与文创产品结合的现实意义，提炼赣南采茶戏中可运用的设计元素，对赣南采茶戏文创产品设计提出设计思路，为赣南地区文化创意产业增添鲜明的地域元素的同时保护赣南采茶戏的发展，用设计的手法活化非遗文化。方法 通过文献研读法、实地调研法研究赣南采茶戏的发展史，了解赣南采茶戏文创产品现状，从赣南采茶戏的道具元素、曲牌名元素、方言元素、角色元素中分析赣南采茶戏可运用的设计元素，为赣南采茶戏文创产品设计提供设计策略。结论 赣南地区作为客家文化的聚集地滋养了丰富的地域文化，赣南采茶戏扎根于客家文化，具有扎实的文化内涵，可以通过造型演变、功能联想、图案演变，提炼出鲜明的设计元素对赣南采茶戏进行文创设计，将赣南采茶戏打造出设计品牌，在宣传赣南采茶戏的同时为赣南采茶戏文创产品提供辨识度。

Cultural and Creative Product Design of Tea Picking Opera in South Jiangxi

The work aims to study the practical significance of combining tea-picking operas of South Jiangxi with cultural and creative products, refine the design elements that can be used in tea-picking operas of South Jiangxi, put forward design ideas for the design of South Jiangxi tea-picking opera cultural and creative products, and protect the development of South Jiangxi tea-picking operas when adding a distinct region element to the cultural and creative industries in South Jiangxi, and finally activate the intangible culture by design. Through literature study and field research, the development history of South Jiangxi tea-picking operas was studied, and the current situation of cultural and creative products on South Jiangxi tea-picking operas was understood. Design elements that can be used in South Jiangxi tea-picking operas were analyzed from props, song name, dialect, role, etc., providing design strategies for the design of cultural and creative products on South Jiangxi tea-picking operas. As a gathering place of Hakka culture, South Jiangxi region nourishes a rich regional culture. South Jiangxi tea-picking drama is rooted in Hakka culture and has a solid cultural connotation. It can be refined through modeling evolution, functional association, and pattern evolution to extract distinctive design elements for cultural and creative design of South Jiangxi tea-picking operas, to create a design brand for South Jiangxi tea-picking operas and provide recognition for South Jiangxi tea-picking operas in promoting South Jiangxi tea-picking operas.