| 服装品牌敏感度解释变量的探讨 |
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| 引用本文： | 徐娟娟,陈建伟,王楠楠. 服装品牌敏感度解释变量的探讨[J]. 山东纺织科技, 2010, 51(4): 33-35 |
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| 作者姓名： | 徐娟娟 陈建伟 王楠楠 |
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| 作者单位： | 青岛大学,山东,青岛,266071 |
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| 摘 要： | 文章依据国内服装品牌市场的特点,从消费者对服装品牌的联想和认知,以及服装行业特点两个角度选取了服装品牌敏感度的解释变量。并对各解释变量与服装品牌敏感度之间的关系进行了较深入的探讨。
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| 关 键 词： | 敏感度 服装品牌 解释变量 |
Research on the Explanatory Variables of Clothing Brand Sensitivity |
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| XU Juan-juan,CHEN Jian-wei,WANG Nan-nan. Research on the Explanatory Variables of Clothing Brand Sensitivity[J]. Shandong Textile Science & Technology, 2010, 51(4): 33-35 |
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| Authors: | XU Juan-juan CHEN Jian-wei WANG Nan-nan |
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| Affiliation: | (Qingdao University,Qingdao 266071,China) |
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| Abstract: | Based on the characteristics of the domestic brand clothing market,the explanatory variables of clothing brand sensitivity were selected according to consumer′s association and characteristics of the apparel industry.And then,the relationship between each explanatory variable and clothing brand sensitivity was given a more in-depth discussion. |
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| Keywords: | sensitivity clothing brand explanatory variables |
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