| SPA品牌服装企业营销渠道模式研究 |
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| 引用本文： | 何斐. SPA品牌服装企业营销渠道模式研究[J]. 国际纺织导报, 2012, 0(5): 78-80,82 |
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| 作者姓名： | 何斐 |
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| 作者单位： | 东华大学服装艺术设计学院（中国） |
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| 摘 要： | 通过介绍现阶段SPA品牌服装企业所采用的三种营销渠道模式的特点,依据品牌服装市场发展趋势,提出了SPA品牌服装企业的营销渠道构建的合理化模式,为SPA品牌服装企业的渠道建设提供发展意见。
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| 关 键 词： | SPA 品牌服装 营销渠道 |
Research on marketing channel mode of SPA apparel company |
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| He Fei. Research on marketing channel mode of SPA apparel company[J]. Shanghai-Frankfurt am Main, 2012, 0(5): 78-80,82 |
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| Authors: | He Fei |
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| Affiliation: | He Fei, Fashion and Art Design College, Donghua University, Shanghai/China |
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| Abstract: | The characteristics of three marketing channel modes used by SPA apparel companies were introduced, based on the development trend of apparel industry, some suggestions for SPA apparel companes to build a rational modal in their marketing channel construction were given. |
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| Keywords: | SPA brand clothing marketing channel |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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