| 酿东方神韵，造民族瑰宝——四川文君酒厂塑造品牌文化纪实 |
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| 引用本文： | 康佳柯,李大和. 酿东方神韵，造民族瑰宝——四川文君酒厂塑造品牌文化纪实[J]. 酿酒科技, 2001, 0(2): 104-105 |
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| 作者姓名： | 康佳柯 李大和 |
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| 作者单位： | 1. 四川省文君酒厂有限责任公司
2. 四川省食品发酵研究设计院 |
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| 摘 要： | 文君酒为酒苑中的一朵奇葩，有悠久的历史，集历史文化和酒文化于一身。面对21世纪的发展，文君酒抓住机遇，推进机制转变、资金投入、文化宣传、技术创新，提高产品质量，塑造、树立文君酒历史文化品牌名酒，再创辉煌。重振雄风。
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| 关 键 词： | 酿酒企业 文君酒 历史文化 企业管理 |
| 文章编号： | 1001-9286(2001)02-0104-02 |
| 修稿时间： | 2000-12-28 |
Wenjun Liquor, National Treasure-Record on Brand Creation of Wenjun Liquor |
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| KANG Jia-ke and LI Da-he. Wenjun Liquor, National Treasure-Record on Brand Creation of Wenjun Liquor[J]. Liquor-making Science & Technology, 2001, 0(2): 104-105 |
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| Authors: | KANG Jia-ke and LI Da-he |
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| Affiliation: | KANG Jia-ke1 and LI Da-he2 |
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| Abstract: | Wenjun Liquor has a long history and is a combinative product of historical culture and alcoholic beverage culture. Wenjun distillery has seized the opportunities to input large amount of captials for propaganda to set a famous brand image and carried through technical innovation and management reformation meanwhile to improve the liquor quality, as a result, Wenjun Distillery has made great achievements.(Tran by YUE Yang) |
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| Keywords: | liquor-making enterprise Wenjun Liquor historical culture national treasure |
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