| 市场营销英语教学中CBI理念的应用 |
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| 引用本文： | 朱亚宁. 市场营销英语教学中CBI理念的应用[J]. 河南机电高等专科学校学报, 2011, 19(2): 123-125 |
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| 作者姓名： | 朱亚宁 |
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| 作者单位： | 河南机电高等专科学校,外语系,河南,新乡,453000 |
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| 摘 要： | 文章对CBI教学理念的内涵及主要教学模式进行了解读,并将其运用于市场营销英语教学中,探讨了该理念在课程设置、教材选择、教学法及教学评价等方面的教学实践,为市场营销英语教学提供了新的思路.
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| 关 键 词： | CBI 营销英语 教学应用 |
The Application of CBI in Marketing English Teaching |
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| ZHU Ya-ning. The Application of CBI in Marketing English Teaching[J]. Journal of Henan Mechanical and Electrical Engineering College, 2011, 19(2): 123-125 |
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| Authors: | ZHU Ya-ning |
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| Affiliation: | ZHU Ya - ning (Department of Foreign Languages, Henan Mechanical and Electrical Engineering College, Xinxiang 453000,China) |
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| Abstract: | This paper explained the meaning and teaehing modes of CBI. It analyzes how CBI contributes to marketing English teaching in curriculum, materials, teaching methods and evaluation. |
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| Keywords: | CBI marketing English teaehing application |
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