| 马钢彩涂板竞争战略的选择 |
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| 引用本文： | 马新荣.马钢彩涂板竞争战略的选择[J].安徽冶金科技职业学院学报,2008,18(1):78-82. |
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| 作者姓名： | 马新荣 |
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| 作者单位： | 合肥工业大学管理学院,安徽合肥,230009;马钢股份公司彩涂板厂,安徽马鞍山,243021 |
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| 摘 要： | 以基本的战略管理理论为基础，详细分析了马钢彩涂的内外部环境，利用SWOT分析法，提出了马钢彩涂只有采取差异化的竞争战略，才能在行业内立于不败之地，并能够长期地生存、和继续发展。
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| 关 键 词： | 彩涂 需求不足 竞争战略 差异化 |
| 文章编号： | 1672-9994(2008)01-0078-05 |
| 修稿时间： | 2007年12月30 |
Choice of Competitive Strategy of Ma Steel's Coil Coating Line |
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| MA Xin-rong.Choice of Competitive Strategy of Ma Steel's Coil Coating Line[J].Journal of Anhui Vocational College of Metallurgy and Technology,2008,18(1):78-82. |
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| Authors: | MA Xin-rong |
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| Affiliation: | MA Xin - rong |
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| Abstract: | In this thesis, on the basic of strategic management theory , we carefully analyse the inner and outer environment of Ma Steel＇ s coil coating line and set out its strength, weakness, opportunity and threat. After ＂SWOT＂ analysis, we think for Ma Steel only to adopt a eombinative strategy of differentiation, can we survive such a difficult condition of serious low market demand. |
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| Keywords: | coil coating low demand combinative strategy differentiation |
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