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Social anxiety and computer-mediated communication during initial interactions: Implications for the hyperpersonal perspective
Authors:Andrew C High  Scott E Caplan
Affiliation:1. The Pennsylvania State University, Department of Communication Arts and Sciences, 316 Sparks Building, University Park, State College, PA 16803, USA;2. University of Delaware, 250 Pearson Hall, Newark, DE 19716, USA
Abstract:The study examined how the reduced nonverbal cues characteristic of computer-mediated communication (CMC) moderated the potentially negative interpersonal outcomes of social anxiety in initial interactions. Hypotheses predicted that CMC would mitigate the extent to which social anxiety caused interpersonal perceptions of anxiety and that CMC would attenuate the negative association between one’s social anxiety and one’s partner’s conversational satisfaction. A sample (N = 206) of undergraduate students were paired in unacquainted dyads and then engaged in initial interaction conversations in either a face-to-face (FtF) or CMC context. The researchers measured social anxiety before the conversation and a number of outcomes after the conversation. The results revealed that CMC is a significant contingent condition to the association between social anxiety and one’s partner’s perception of this anxiety and a contingent condition to the association between social anxiety and one’s partner’s conversational satisfaction.
Keywords:Hyperpersonal  Social anxiety  CMC  Initial interaction
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