浅议21世纪建筑企业市场营销与服务

针对新世纪建筑企业面临的如何通过有效的营销手段让市场和业主了解企业,巩固企业的市场份额,使企业不断发展壮大,详细分析了如何找准建筑企业市场经营突破口,怎样建立建筑企业营销体系,以获取最大效益,如何传播企业经营文化,赢得业主和合作伙伴以及全面提高企业经营工作质量的方法,提出了应该以人为本,让市场经营不断充满生命力,真正让企业适应新世纪市场挑战、经营之路的观点。

Simple discussion on marketing management and service of building enterprises in 21th century

Building enterprises are faced with difficulties of leting market and owner understand enterprises, consolidating market portion of enterprises and de veloping and enlarging continually how through effective marketing ways. In view of them, the paper in detail analyses how to capture marketing management gap o f building enterprises, how to build marketing system of building enterprises to gain maximum benefit, how to spread management culture of enterprises to obtain owner and cooperative partner, methods of entirely improving working quality of enterprises management. The paper points out humanistic opinions of leting mark eting management continually be full of vitality, really leting enterprises go o ut of road of which market challenges management in new century.