基于结构-行为-绩效范式分析的山西老陈醋产业发展战略研究

管理思维局限、创新研发桎梏、市场集中度低、醋企规模较小、空间布局分散、产品市场占有率低、品牌影响力孱弱等现实问题一直都是阻碍山西老陈醋产业发展壮大的硬伤。作为醋业大省，山西想要实现这一特色产业的又好又快发展，必须突破以上瓶颈。文章以山西老陈醋产业作为研究对象，采用结构-行为-绩效（SCP）范式分析工具从外部宏观环境、供需市场、企业生产经营活动、市场绩效等几个方面对山西老陈醋产业发展现状进行了综合分析，在明晰山西老陈醋产业竞争优势的基础上，以“提质增效、扶大限小”为核心战略，从宏观保障措施、行业协会职责和企业发展战略三个方面提出发展战略构想，为促进山西食醋产业健康、快速发展，提升产业整体竞争力提供决策参考。

Development strategy of Shanxi aged vinegar industry based on Structure-Conduct-Performance analysis

Management thought limitations, shackles on innovative research and development, low market concentration rates, tiny enterprise scales, scattered spatial distributions, low product market shares, poor brand influence and some other real problems were a hindrance to the development of Shanxi aged vinegar industry. As a province with good prospects in vinegar industry, Shanxi must break through the above bottlenecks to achieve sound and rapid development of this distinctive industry. Using Shanxi aged vinegar as research objective, the paper analyzed the present situation of Shanxi vinegar industry, including a comprehensive analysis of the external macro environment, supply and demand market, enterprise production and business activities, market performance and other aspects, on the basis of Shanxi vinegar industry's competitive advantages by using the Structure- Conduct-Performance (SCP) paradigm analysis tool. It made "improve quality and efficiency, support large while limit small" a core strategy, and strategic ideas of development from three aspects, like macroeconomic protection measures, industrial association responsibilities and enterprise development strategy were put forward, in order to promote the healthy and rapid development of Shanxi vinegar industry, and provide references for improving the overall competitiveness of the industry.