数字与感知:风险事件特征在食品安全风险交流中的重要性

当前,食品安全问题燃点低、炸点多,容易引起人们强烈的情绪反应；笔者认为,在突发事件中,理性很难穿透情绪的厚墙。本文归纳了专家与非专家在风险认知模式上的主要区别,强调食品安全工作者需要跳出技术的框框,运用社会学的成果,将公众的风险认知特点纳入风险交流策略中；最后从风险交流操作层面提出几项工作建议,“急人民之所急”,可为早期危机预警争取主动,以期引起更深入的讨论。

Lay perception of risk and its implication on risk communication

Food safety problems are so prevalent that it is most likely to trigger intensive emotional reaction among general public. This paper is to discuss the major difference in reception pattern between laypersons and experts thereby illustrating the importance of incorporating social science findings in the food safety risk communication strategies. Several practice propositions are also made to improve the effectiveness of current risk communication work.