| 名牌战略与企业文化建设 |
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| 引用本文： | 张芳娟,史红旗,白小舟.名牌战略与企业文化建设[J].西北轻工业学院学报,1999,17(1). |
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| 作者姓名： | 张芳娟 史红旗 白小舟 |
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| 作者单位： | 咸阳渭城区人民政府，顶益集团西安公司 |
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| 摘 要： | 论述了名牌战略与企业文化之间的关系，指出名牌建设与企业文化建设相互依存，针对名牌战略的实施提出了企业文化建设的具体措施．
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| 关 键 词： | 名牌战略，企业文化，企业形象识别系统 |
| 修稿时间： | 1998-09-11 |
FAMOUS BRAND STRATEGY AND THE CONSTRUCTION OF ENTERPRISE CULTURE |
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| Zhang Fangjuan,Shi Hongqi,Bai Xiaozhou.FAMOUS BRAND STRATEGY AND THE CONSTRUCTION OF ENTERPRISE CULTURE[J].Journal of Northwest University of Light Industry,1999,17(1). |
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| Authors: | Zhang Fangjuan Shi Hongqi Bai Xiaozhou |
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| Affiliation: | Zhang FangjuanShi HongqiBai Xiaozhou |
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| Abstract: | The paper analyses the relation between famous brand strategy and the construction of enterprise culture, points out famous brand construction relaying on the contruction of enterprise culture.At the end,this paper puts forward some measurement on the construction of enterprise culture toward famous brand strategy. |
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| Keywords: | famous brand strategy enterprise culture CIS |
| 本文献已被 CNKI 等数据库收录！ |
