| 全球化时代包装民族特色的体现 |
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| 引用本文： | 陈洋. 全球化时代包装民族特色的体现[J]. 包装工程, 2009, 0(9) |
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| 作者姓名： | 陈洋 |
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| 作者单位： | 贵州大学; |
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| 摘 要： | 通过对传统文化概念的片面表现,中西方民族文化对设计语言与设计表达的影响,以及本土文化精粹对当代设计的指导作用。对这3个方面加以分析和研究发现,在以西方审美为趋势的潮流中,唯有接续于自身的文脉、自省于独立的精神、自信于本土的传承,才能真正在产品包装设计中体现民族特色、民族文化神韵及气质。
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| 关 键 词： | 全球化 传统文化 包装设计 本土特色 |
Embodiment National Characters in Packaging Design of the Globalization Era |
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| CHEN Yang. Embodiment National Characters in Packaging Design of the Globalization Era[J]. Packaging Engineering, 2009, 0(9) |
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| Authors: | CHEN Yang |
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| Affiliation: | CHEN Yang(Guizhou University,Guiyang 550003,China) |
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| Abstract: | The embodiment of national characters in packaging design was analyzed from three aspects of the unilateral expression of traditional culture,the difference of influence of Chinese and western culture on the design language and design expression,and the guidance function of the best of local culture in today's design.It was found that under the influence of western style,there is only one way to incarnate the national characters in product design and embody the spirit of national culture,which is to respect... |
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| Keywords: | globalization traditional culture packaging design national character |
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