市场要从娃娃抓起

<正> 在婴幼儿食品市场,得渠道者得天下。 2002年国内婴幼儿食品消费总量达到了10万吨左右,生产总值上千亿元。在此基础上,2003年还将维持20％~30％的增长。这块巨大的蛋糕,引来国内外众多企业跑马圈地。渠道大战一触即发。

Ingratiate Children

As the living level is developing continually, Chinese will spend more in feeding children. At the same time, food processing enterprises pour into this potential market. It is unavoidable that there will be a fierce competition in infant and weaning food. Actually, this market has been controlled by several famous companies, which entered China for several decades. How domestic enterprises protect own position? The author thought that marketing way and supply chain were two important factors.