略论创新与企业文化

创新管理是企业发动力。进入９０年代以来，知识经济时代要求企业管理观念创新，运行机制转轨。在社会变革的时代，企业文化已成为企业生存的基础，发展动力，行为的准则和成功的关键。在塑造优秀的企业文化过程中，要用市场经济的要求塑造人，培养人，树立正确的价值观。运用ＣＩ战略塑造企业形象，形成高品位，高要求，高回报的文化特征，从而真正焕发现代企业的活力和风采。

Innovation and Enterprise Culture

Innovative management is the dynamic force that promotes the development of enterprise. Since 1990s, we have entered into an age of intellectual economy, in which enterprises are required for introducing innovative ideas to their management system and adopting modern operational mechanism. In this period of social change, enterprise culture has become the base of existence, the motive force of development, the code of behavior and the guarantee of success for enterprises. In the process of establishing an excellent enterprise culture, enterprises should cultivate their staff according to the norm of market economy and help them set up correct outlook on value. Enterprises should also build up their social reputation by using CI strategy and establish their own culture characterized by high quality, high standard and high pay off, so as to present a new look of modern enterprise.