| 餐饮团购的现状及发展思路研究 |
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| 引用本文： | 郑伟.餐饮团购的现状及发展思路研究[J].四川烹饪高等专科学校学报,2013(1):28-30. |
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| 作者姓名： | 郑伟 |
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| 作者单位： | 四川旅游学院〈筹〉,四川成都,610100 |
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| 摘 要： | 餐饮团购是近几年餐饮业新兴的一种营销模式,以其便捷化、时尚化、超低折扣等优势迅速发展起来,受到越来越多的消费者青睐。文章概括归纳了餐饮团购的特点,研究分析了餐饮团购出现的问题,探讨了餐饮团购发展趋势,以促进餐饮团购的健康快速发展。
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| 关 键 词： | 餐饮 团购 现状 发展 |
On the Status Quo of Group Sales of Catering Businesses and their Development |
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| Authors: | ZHENG Wei |
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| Affiliation: | ZHENG Wei (Sichuan Tourism University,Chengdu 610100,Sichuan,China) |
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| Abstract: | Group sales is a new popular form of marketing for catering businesses, which usually offers considerable discounts and is regarded as fashionable in recent years. This paper summarizes its features, analyzes the problems in its development and explores its prospects so as to proved reference for its rapid further development. |
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| Keywords: | catering group sales status quo development |
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