基于传统手工艺的茶产品包装策略研究

目的 以传统手工艺为切口,剖析茶产品包装在乡村振兴和听障帮扶上的设计价值,研究符合当下实用审美的融通策略.方法 通过剖析茶产品包装的内容物、包材材质、形态等组成要素,挖掘传统手工艺与茶产品包装对应的融通点位,推演出严谨的融通策略模型,着重在"艺"的视觉设计层面打造肌理与造型,选取可行性的工艺材料,形成可实施的仿生、环保、溢价3项融通策略.结论 茶产品包装设计的融通策略,在提升传统手工艺设计占比的同时,实现了茶产品包装的设计价值与文化价值.

Tea Products Packaging Strategy Based on Traditional Handicraft

Based on traditional handicraft, this paper analyzes the design value of tea products packaging in rural revitalization and hearing-impaired assistance, and studies the integration strategy in accordance with the present practical aesthetics. By analyzing the contents, materials, forms and other elements of tea products packaging, this paper excavates the integration points between traditional handicraft and tea products packaging, deduces a rigorous integration strategy model, focuses on creating texture and style at the visual design level of art, selects feasible process materials, and forms three integration strategies that can be implemented in bionics, environmental protection and price premium. Conclusions could be drawn that the integration strategy in tea products packaging design not only promotes the proportion of traditional handicraft design, but also realizes the design value and cultural value of tea products packaging.