Un nouveau regard sur la société virtuelle

The importance of rigorous research into the actual impact of the new Information and Communication Technologies (icts) on society in general cannot be overemphasised. The answer to questions concerning the precise effect ofiCTs on interpersonal relations, communication, social inclusion and exclusion, trust and identity are now central to discussion in both commercial and business fora. This paper examines the concept of the “virtual society“ in the light of the findings of the ESRC (Economic and Social Research Council) Virtual Society? Programme (1997–2002). The paper describes the need to rethink the actual approaches used in researching this area of social science at the same time as performing the analyses themselves. The author also highlights the requirement for future research to examine actual on the ground experiences. How are new technologies actually used and by whom? In addition, the author utilises his overview of this large body of research to put forward a useful guide for predicting the use of ICTs in practice. These “5 rules of virtuality” serve as pointers to the experiences that may be encountered in the development and implementation of new technologies.