| 建筑企业“大客户”管理的思路和经验 |
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| 引用本文： | 张传成,刘晶波. 建筑企业“大客户”管理的思路和经验[J]. 建筑技术, 2012, 43(7): 626-628 |
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| 作者姓名： | 张传成 刘晶波 |
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| 作者单位： | 清华大学土木工程系,100084,北京 |
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| 摘 要： | 建筑业的大客户不同于其他传统产业,具有其特殊性。结合建筑企业的自身特点,探讨大客户概念、特点与分类,以及建筑企业如何实施大客户管理,最后提出一些可供借鉴的思路和经验。
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| 关 键 词： | 建筑企业 “大客户” 客户管理 |
THOUGHTS AND EXPERIENCES IN KEY ACCOUNT MANAGEMENT OF BUILDING ENTERPRISE |
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| ZHANG Chuan-cheng , LIU Jing-bo. THOUGHTS AND EXPERIENCES IN KEY ACCOUNT MANAGEMENT OF BUILDING ENTERPRISE[J]. Architecture Technology, 2012, 43(7): 626-628 |
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| Authors: | ZHANG Chuan-cheng LIU Jing-bo |
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| Affiliation: | (Department of Civil Engineering,Tsinghua University,100084,Beijing,China) |
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| Abstract: | Key Account of architectural industry has special characteristics and is different from that of traditional industries.Based on the characteristics of building enterprise,concept,characteristics and classification of Key Account as well as how to implement Key Account management are discussed,and some thoughts and experiences are put forward for reference. |
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| Keywords: | building enterprise Key Account client management |
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