| 洪江古商城旅游资源开发探析 |
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| 引用本文： | 蒋卫平. 洪江古商城旅游资源开发探析[J]. 家具与室内装饰, 2009, 0(2): 42-43 |
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| 作者姓名： | 蒋卫平 |
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| 作者单位： | 怀化学院艺术设计系; |
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| 摘 要： | 本文论证了洪江古商城旅游资源开发的可行性,并从古商城自身建设和沅江沿岸建设来进行开发探究；从品牌定位和整合传播等方面初步分析了宣传策略。
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| 关 键 词： | 洪江古商城 旅游资源 开发 宣传 |
Research of Tourist Resources Exploitation in the Hongjiang Ancient Commercial City |
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| Jiang Weiping. Research of Tourist Resources Exploitation in the Hongjiang Ancient Commercial City[J]. Furniture & Interior Design, 2009, 0(2): 42-43 |
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| Authors: | Jiang Weiping |
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| Affiliation: | Jiang Weiping |
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| Abstract: | This article has argument feasibility of the Hongjiang ancient commercial city tourist resources exploitation,and carries on the exploit inquisition from the ancient commercial city self-construction and the Yuanjiang river coast construction;Preliminaryly analysize the Publicity strategies form brand localization and conformity dissemination. |
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| Keywords: | Hongjiang Ancient Commercial City Tourist Resources Exploitation Publicity |
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