我国电视媒体竞争分析

中国电视已经开始从一种垄断行业向有限开放的社会行业变化,从一种单纯的新闻媒体观念向综合功能的大众媒体观念转型,从一种完全的社会政治主体向具有意识形态特殊性的市场主体移位,从一种单一的喉舌媒体向服务大众的公众媒体过度。正是因为如此,电视媒体之间的竞争已经成为主要话题,随着近几年的发展,电视媒体的竞争已上升到白热化境地,文章围绕中国电视产业化的进程,详细分析了电视媒介自身及电视媒体之间的竞争状况。主要从中国电视媒体发展状况,全国性市场竞争现状和竞争中所存在的问题及对策几个方面进行分析。

Competitive Analysis of China Television Media

China＇s TV industry has started from a monopoly industry to a limited open society changes,from a simple concept of news media function to the integrated concept of transformation of the mass media,from a complete social and political subjects to the special nature of the market players with the ideological shift,from a single voice of the media to serve the public over the public media.That is why the competition between television media has become a major topic in recent years with the development of competition in television media has risen to the white-hot situation,this paper focuses mainly on the process of China＇s TV Industry detailed analysis of the TV itself,and the conditions of competition among TV media.Also,from the development of China＇s TV media,the national competition in the market competition in the current situation and existing problems and countermeasures are analyzed.