Counselor helping model, participant ethnicity and acculturation level, and perceived counselor credibility.

An analogue research design was used to examine the relationships between participant ethnicity, acculturation level, counselor model of helping, and ratings of counselor credibility. A total of 199 community college students (109 Mexican Americans, 90 European Americans) evaluated counselor credibility after being exposed to 1 of 4 counseling vignettes. Evidence was found to support the hypothesis that ethnic background and adherence to cultural norms and behaviors are related to perceptions of counselor expertise and trustworthiness. Results also showed that loss of Mexican culture, rather than the acquisition of North American culture, is associated with less positive perceptions of counselor credibility. Contrary to the cultural barrier theory used to explain underutilization of mental health services among Mexican Americans, these results suggest that aspects of the Mexican culture support the use of counseling services among Mexican Americans. Implications for counselors and suggestions for future research are explored. (PsycINFO Database Record (c) 2010 APA, all rights reserved)