首页 | 本学科首页   官方微博 | 高级检索  
     


A multiple objective integer programming approach for planning franchise expansion
Affiliation:1. Division of Economics, School of Humanities and Social Sciences, Nanyang Technological University, 14 Nanyang Drive, Singapore 637332, Singapore;2. Institute of Real Estate Studies, National University of Singapore, Singapore;1. Information Systems, Technology and Management Australian School of Business, University of New South Wales, West Wing Room 2106, Quadrangle Building, Sydney 2052, Australia;2. Bangkok University, Bangkok, Thailand;3. School of Management, Leadership and Information Systems, University of Technology Sydney, Australia;1. Department of Management, Marketing and Entrepreneurship, University of Canterbury, Private Bag 4800, Christchurch 8140, New Zealand;2. Department of Marketing, University of Birmingham, Edgbaston, Birmingham B15 2TT, United Kingdom of Great Britain and Northern Ireland;1. Management Center Innsbruck, Austria;2. University of Newcastle, Australia;3. University of Bologna, Italy
Abstract:The number and configuration of franchise outlets in a market defines the distribution strategy of a franchise company. The introduction of new franchise outlets contributes to conflict between the franchisee and franchisor over the degree of market penetration. The selection of sites for new franchises is an important factor in the long-term profitability of many types of franchises. This selection process requires consideration of objectives of the franchisee and franchisor which are often conflicting in nature. This paper deals with the problem of locating new franchises in an existing franchise network using multiple objective integer programming models and methods.
Keywords:
本文献已被 ScienceDirect 等数据库收录!
设为首页 | 免责声明 | 关于勤云 | 加入收藏

Copyright©北京勤云科技发展有限公司  京ICP备09084417号