| 论现代包装个性化设计的倾向及其原因 |
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| 引用本文： | 胡名芙. 论现代包装个性化设计的倾向及其原因[J]. 包装学报, 2010, 2(1): 72-75. DOI: 10.3969/j.issn.1674-7100.2010.01.017 |
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| 作者姓名： | 胡名芙 |
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| 作者单位： | 江西财经大学,江西,南昌,330013 |
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| 基金项目： | 湖南省教育厅科研项目 |
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| 摘 要： | 随着统一消费市场的日益细化和人们消费观念的转变，现代包装个性化设计呈现包装容器造型设计艺术化、装潢设计传统化、结构设计科学化和人文化等个性化设计倾向，这一现象背后隐含着“人”。社会与企业、文化等多方面的原因。
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| 关 键 词： | 现代包装 个性化设计 包装容器 包装装潢 包装结构 |
| 收稿时间： | 2010-01-04 |
Discussion on Trends and Causes of Modern Packaging Individual Design |
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| Hu Mingfu. Discussion on Trends and Causes of Modern Packaging Individual Design[J]. Packaging Journal, 2010, 2(1): 72-75. DOI: 10.3969/j.issn.1674-7100.2010.01.017 |
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| Authors: | Hu Mingfu |
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| Affiliation: | Jiangxi University of Finance and Economics |
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| Abstract: | With the increasing differentiation of mass consumer market and the change of consumers＇ concepts, modem packaging design displays many individual trends such as the artistry of packaging container design, decoration design traditionalized, design of more human culture structure and so on. The phenomenon implies the causes and influences of human, society, enterprise and culture factors, etc. |
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| Keywords: | modern packaging individual design packaging container packaging decoration packaging structure |
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