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针对老年人视觉特征的智能医药品包装设计研究
引用本文:王安霞,郭晶,张芊慧.针对老年人视觉特征的智能医药品包装设计研究[J].包装工程,2018,39(2):55-59.
作者姓名:王安霞  郭晶  张芊慧
作者单位:江南大学,无锡,214122;江南大学,无锡,214122;江南大学,无锡,214122
基金项目:2011年江苏省社会科学研究基金项目(11CSJ002);2017年江南大学研究生教学改革研究与实践课题项目
摘    要:目的针对当下老年患者服药问题,设计出更符合老年人视觉特征的智能医药品包装。方法以我国人口老龄化社会趋势为研究背景,通过对老年人的视觉生理和心理特征进行分析,结合智能包装在医药品包装当中的应用,提取优势运用到老年人视觉特征的智能医药品包装当中。结果基于老年人的特征分析以及智能医药品包装的特点,总结出4个设计原则和4种设计方法。结论为老年人视觉特征的医药品包装设计提供依据,解决老年人服药问题,改善当前老年人用药的潜在危险因素。

关 键 词:老年人  视觉特征  智能包装  医药品包装
收稿时间:2017/9/30 0:00:00
修稿时间:2018/1/20 0:00:00

Intelligent Pharmaceutical Packaging Design for the Elderly's Visual Characteristics
WANG An-xi,GUO Jing and ZHANG Qian-hui.Intelligent Pharmaceutical Packaging Design for the Elderly's Visual Characteristics[J].Packaging Engineering,2018,39(2):55-59.
Authors:WANG An-xi  GUO Jing and ZHANG Qian-hui
Affiliation:Jiangnan University, Wuxi 214122, China,Jiangnan University, Wuxi 214122, China and Jiangnan University, Wuxi 214122, China
Abstract:In view of the current elderly patients taking drugs, the intelligent pharmaceutical packaging is designed to meet the visual characteristics of the elderly. Taking the social trend of population aging in China as background, it analyzes the visual physiology and psychological characteristics of the elderly, and combines the application of intelligent packaging in pharmaceutical packaging. The advantage of this method is applied to the intelligent pharmaceutical packaging of senile visual characteristics. Based on the characteristics of the elderly and the characteristics of intelligent pharmaceutical packaging, four design principles and four design methods are summarized. The basis is provided for the pharmaceutical packaging design of the visual characteristics of the elderly, to solve the problem of medication for the elderly, to improve the current risk factors for the elderly drug use.
Keywords:the elderly  visual characteristics  intelligent medical packaging  pharmaceutical packaging
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