| 宝钢VIK材料在世博建设工程中的管理与处置 |
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| 引用本文： | 李志敏. 宝钢VIK材料在世博建设工程中的管理与处置[J]. 建筑经济, 2012, 0(4): 54-56 |
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| 作者姓名： | 李志敏 |
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| 作者单位： | 上海世博会事务协调局,上海,200125 |
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| 摘 要： | 世博会品牌赞助是展会运营和企业之间的一个互助结合点,能够促进成功办展和企业品牌推广的双赢。世博局以采购代理的身份与赞助商进行谈判后确定供货价格并签订购货合同,合同的价款从VIK赞助额中扣除。另外世博局与使用主体签订委托协议,在协议中双方约定材料的结算价款,世博局按协议中约定的价款向使用主体收取现金,从而实现VIK材料的变现。
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| 关 键 词： | 赞助 VIK折扣 处置 定价 管理 |
Management and Disposal of VIK Material of Baosteel in the Construction of the World Expo |
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| LI Zhimin. Management and Disposal of VIK Material of Baosteel in the Construction of the World Expo[J]. Construction Economy, 2012, 0(4): 54-56 |
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| Authors: | LI Zhimin |
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| Abstract: | The world expo sponsorship is a combining point of enterprise and expo running,can promote the success of the expo and promoting the corporate brand.The expo board negotiates with sponsor as purchasing agent,then determines the price and signs a purchase contract,contract cost deducted from donations.In addition,the expo board signs commission agreement with the user,and receive cash from the user by the clearing price which promised in commission agreement,in order to monetize the VIK material. |
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| Keywords: | sponsorship VIK discount disposal pricing management |
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