Communication.

Occam's Razor, Morgan's Canon, and the principle of parsimony suggest that the simpler of two hypotheses is to be preferred. With due respect to Jones' informative comment (American Psychologist, 1968, 23(3), p. 202; see record 1990-55844-001), psychological terminology often defies communication. Syntality, syncretism, synergy, and now synidetics (or syneidetics)--Good grief, Charlie Brown! (PsycINFO Database Record (c) 2010 APA, all rights reserved)