| 以要素重组为核心创新营销策略 |
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| 引用本文： | 黄远征. 以要素重组为核心创新营销策略[J]. 常州信息职业技术学院学报, 2007, 6(1): 92-94 |
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| 作者姓名： | 黄远征 |
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| 作者单位： | 常州纺织服装职业技术学院,江苏常州,213164 |
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| 摘 要： | 企业营销正从单纯的产品、服务营销向多要素的综合营销发展,企业发展呼唤营销创新。就营销概念、企业要素营销、营销创新的必要性、企业营销创新的主要途径等方面进行剖析,以说明企业营销创新的重要性。
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| 关 键 词： | 营销理念 营销要素 营销创新 营销策略 |
| 文章编号： | 1672-2434（2007）01-0092-03 |
| 修稿时间： | 2006-07-26 |
The Elements Reconstruction Centered Innovative Marketing Strategy |
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| HUANG Yuan-zheng. The Elements Reconstruction Centered Innovative Marketing Strategy[J]. Journal of Changzhou Vocational College of Information Technology, 2007, 6(1): 92-94 |
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| Authors: | HUANG Yuan-zheng |
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| Affiliation: | Changzhou Textile Garment Institute, Changzhou 213164, China |
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| Abstract: | The marketing of a company should be developed from purely products and service marketing to comprehensive marketing.The development of the enterprises calls for marketing innovation.The paper analyzes the concept of marketing,enterprise elements marketing,the necessity of marketing innovation,the methods of marketing innovation to show the importance of marketing innovation. |
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| Keywords: | marketing concept marketing elements marketing innovation marketing strategy |
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