文化软实力是钢铁企业做大做强的重要条件

钢铁企业做强做大不仅需要硬实力做基础,文化软实力的提升也是当务之急。强势钢铁企业都把目标定位于国际一流钢铁企业,这就需要企业有强大的"系统集成能力",而这种集成能力不仅来自资本实力、规模优势,技术优势,更多的是出自于具由文化融合力、创新应变力、社会公信力等构成的强大的文化"软实力"。购并整合将成为钢铁企业主要扩张模式,因此优化管理模式,提高创新能力,强化社会责任是钢铁企业文化软实力提升的三大着力点。

Cultural Soft Power: the Important Condition for Iron and Steel Enterprises to Become Big and Powerful

For iron and steel enterprises(ISE) to become big and powerful needs hard power as its basis.It is also urgent to upgrade its cultural soft power.If the powerful ISEs are to achieve the objectives of being world-class,what is indispensable is the 'system integration capabilities' in its industry,which stem from capital power,scale advantage,technology advances,more importantly,from the cultural soft power consisting in cultural fusion,innovative flexibility,social reputation.Merger and integration will become the expansion model for ISE.Therefore,ISE should place emphasis on the enhancement of the cultural soft power in terms of the optimization of management model,promotion of innovative capability and strengthening of social responsibility.