论视觉传达设计中视觉形式的简化心理

以人类视知觉中的简化心理为启示,通过实例分析归纳了视觉形式的简化不但能让人心理愉悦还能传达寓意。在此基础上,提出了视觉传达设计中,视觉形式的表现应顺应人们的视觉审美心理取向,利用人们对符号等抽象、概括形体的喜好,去除对视觉再现无用的信息,通过简洁的、有意味的形式来传达更为深刻的含义与信息。

On Psychology of Visual Form Simplification in Visual Communication Design

The advantages of visual form simplification were analyzed and summarized with examples with the inspiration of simplification psychology of human in visual perception.It was suggested that visual design should conform to people's visual aesthetic psychology,use symbols and abstract things to generalize the objects,and remove the useless information to convey more profound meaning as well as information through concise and meaningful forms.