Prévention, détection et traitement de l'information persuasive en situation de peur.

Evidence from psychological research has shown the importance of fear on attitude and/or behaviour change. Study 1 showed that fear appeal messages that produce high levels of fear are more effective with health prevention responses than with detection responses, and that this effect is reverse with messages that produce low levels of fear. Study 2 showed that for high fear arousal, interventions such as objective processing (vs. imagery processing) enhance persuasion by reducing the need to avoid the message. Low fear arousal increases persuasion for detection responses. Interventions such as objective processing (vs. imagery processing) interferes with persuasion by reducing persuasion. These variables must be taken into account if one wants to set up an effective fear-persuasive communication campaign. (PsycINFO Database Record (c) 2010 APA, all rights reserved)