| 卷烟包装结构设计要素与感性意象关系模型研究 |
| |
| 引用本文： | 李辉,韩娜,黄灵阁,马晓华,陈金周.卷烟包装结构设计要素与感性意象关系模型研究[J].包装工程,2016,37(24):176-179. |
| |
| 作者姓名： | 李辉 韩娜 黄灵阁 马晓华 陈金周 |
| |
| 作者单位： | 郑州大学，郑州 450001,郑州大学，郑州 450001,郑州大学，郑州 450001,河南中烟工业有限责任公司，郑州 450008,郑州大学，郑州 450001 |
| |
| 摘 要： | 目的研究卷烟包装结构设计要素与感性意象之间的关系,使设计师在进行包装结构设计时能更好地把握包装结构的设计要素。方法运用感性工学中的语义差异法,调查消费者的感性意象,利用多元线性回归分析方法建立包装结构设计要素与感性意象之间的关系模型,对所建模型进行诊断和检验。结论此模型可拟合二者的关系,可用于评价包装结构设计的感性意象。
|
| 关 键 词： | 卷烟包装结构 感性工学 语义差异法 多元回归分析 |
| 收稿时间： | 2016/8/18 0:00:00 |
| 修稿时间： | 2016/12/20 0:00:00 |
Relationship Model between Cigarette Packaging Structure and Kansei Image |
| |
| LI Hui,HAN N,HUANG Ling-ge,MA Xiao-hua and CHEN Jin-zhou.Relationship Model between Cigarette Packaging Structure and Kansei Image[J].Packaging Engineering,2016,37(24):176-179. |
| |
| Authors: | LI Hui HAN N HUANG Ling-ge MA Xiao-hua and CHEN Jin-zhou |
| |
| Affiliation: | Zhengzhou University, Zhengzhou 450001, China,Zhengzhou University, Zhengzhou 450001, China,Zhengzhou University, Zhengzhou 450001, China,Henan Zhongyan Industry Co., Ltd. and Zhengzhou University, Zhengzhou 450001, China |
| |
| Abstract: | It aims to research the relationship between cigarette packaging structure and kansei image, which can help designer to grasp the major factors when designing. It investigates consumer with semantic differential method and multiple linear regression analysis which is used to establish a model of packaging structure and kansei image. The experiment approves that the model is consonants with actual by comparing. It can be used to guide designer to grasp the major perception factors. |
| |
| Keywords: | Cigarette packaging structure kansei engineering semantic differential method multiple linear regression analysis |
| 本文献已被 CNKI 等数据库收录！ |
| 点击此处可从《包装工程》浏览原始摘要信息 |
|
点击此处可从《包装工程》下载全文 |
|
