| 咸阳市商业银行CIS规划设计 |
| |
| 引用本文： | 詹秦川. 咸阳市商业银行CIS规划设计[J]. 陕西科技大学学报, 2003, 21(5): 112-115 |
| |
| 作者姓名： | 詹秦川 |
| |
| 作者单位： | 陕西科技大学设计学院 陕西 |
| |
| 摘 要： | 阐述了企业形象的重要性以及它的构成、功能等，根据咸阳市商业银行的地域性、现状及规模，规划设计出咸阳市商业银行的形象识别系统。
|
| 关 键 词： | 咸阳市商业银行 企业形象 形象识别系统 CIS 规划设计 |
| 文章编号： | 1000-5811(2003)05-0112-04 |
| 修稿时间： | 2003-01-21 |
PROGRAM DESIGN OF XIANYANG CITY COMMERCIAL BANK CIS |
| |
| ZHAN Qin-chuan. PROGRAM DESIGN OF XIANYANG CITY COMMERCIAL BANK CIS[J]. Journal of Shaanxi University of Science & Technology(Natural Science Edition), 2003, 21(5): 112-115 |
| |
| Authors: | ZHAN Qin-chuan |
| |
| Abstract: | Xianyang City Commercial Bank was founded in January, 2002 and put up its brass plate. Due to a newly-set commercial bank, it still has some disadvantages, such as an inherent shortage, the personnel low quality and the deficiency of hardware facilities. Therefore, it's very difficult to conquer a place in Xianyang market, to acquire a certain share on market and to possess raore clients. The Corporate Identity System is a vital factor to increase its fame in commercial industry, enhance its market competitiveness, and improve its corporate and service images. |
| |
| Keywords: | xianyang city commercial bank corporate identity system mind identity behavior identity visual identity |
| 本文献已被 CNKI 维普 等数据库收录！ |
