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参与国际石化工程承包的竞争要素
引用本文:张虹薇.参与国际石化工程承包的竞争要素[J].石油化工设计,2000(3).
作者姓名:张虹薇
作者单位:中国石化集团公司 100029
摘    要:本文对国外大型工程公司在国际石化工程承包市场上的竞争能力,从四个竞争要素(市场营销战略,组织体制、管理体制及技术开发系统,支持性行业,经济环境)方面进行了分析,以期对石化集团公司的工程建设队伍进军国际建筑市场,提供一些借鉴。

关 键 词:市场挤占  量化管理  信息系统  采购网络  政策支持

Competitive factors of international petrochemical project contracting
Zhang Hongwei,Engineering Construction Division of SINOPEC,P. C..Competitive factors of international petrochemical project contracting[J].Petrochemical Design,2000(3).
Authors:Zhang Hongwei  Engineering Construction Division of SINOPEC  P C
Affiliation:Zhang Hongwei,Engineering Construction Division of SINOPEC,P. C. 100029
Abstract:Analysis about the competitive ability of foreign large-sized engineering company in international petrochemical project contracting market is carried out from four competitive factors: sale strategy, organization, management and technical development system, support industry , economical surroundings. Suggestions are provided for engineering construction companies of SINOPEC to enter into international construction market .
Keywords:Market share Quantization management Information system Procurement networks Policy support  
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