Attitude change as a function of attitude type and argument type.

We hypothesized that affective-based attitudes would be more susceptible to rational arguments and, alternatively, cognitive-based attitudes would be more susceptible to emotional arguments. Three studies were conducted to test this hypothesis. In Study 1, the participants' attitudes about 6 common beverages were classified as affectively or cognitively based, and then either rational or emotional counterattitudinal arguments were presented. In Study 2, naturalistic emotional and rational arguments in the form of advertisements were presented. In Study 3, affective and cognitive attitudes about analytic problems were created, and then either rational or emotional counterattitudinal arguments were presented. The expected patterns of attitude change and cognitive responses were obtained in each of the studies. (PsycINFO Database Record (c) 2010 APA, all rights reserved)