| Abstract: | Experiments investigated the impact of message elaboration on attitude change–message recall correspondence when attitude change occurs in an on-line (as attitude-relevant information is received), or memory-based (on the basis of retrieved attitude-relevant information) fashion. In 2 experiments, Ss' processing goals were manipulated to increase or inhibit on-line change and message elaboration. As predicted, Ss reported postexposure attitudes more rapidly in on-line vs memory-based conditions. Decreased message elaboration increased attitude–recall correspondence, regardless of when attitude change occurred. Increased elaboration produced elaboration–attitude judgment correspondence. Results suggest that recall of message content will best predict persuasion when message content is encoded free of elaborations, regardless of when attitude change occurs. (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
