包装设计中的涂鸦风格

一、绪论随着现代商品包装设计的不断发展，平淡的设计风格与表现形式已略显陈旧。特别是现代消费观念的改变，“新”、“奇”、“逆”已成为商品包装设计中不可缺少的艺术形式。如对产品价值和口味的叛逆，对于包装形象个性化的追求，对包装使用功能的需求等等。在体现商品包装形象个性化表现中，一些年轻的商业设计师正试图从以怪诞、狂野著称的街头涂鸦中寻找创作元素和激情，将涂鸦艺术强烈的视觉语言运用在现代包装的形象上，给现代商品包装的表现形式增添了新的内容。

The Graffiti Style in Packaging Design

As individualized design is appreciated more and more in the modern market, graffiti art, as the popular street art, has gradually infiltrated into the packaging design. This paper gives examples to show how these packages are revitalized when graffiti art is added into the packaging design. The writer here also states that it is a new exploration to apply the graffiti to the packaging design in the new market environment.