SVIB interests and product preferences.

Related interest patterns and consumer product preferences. The SVIB and a product preference questionnaire were administered to 239 male business students. Significant interest differences were found between Ss preferring a convertible automobile to a sedan automobile, a trip to Yellowstone to a trip to Las Vegas, and a savings account to common stock. These differences were aligned on a people-nonpeople interest axis, with the latter product in each pair being associated with relatively more people-oriented interest patterns, and suggest that meaningful interest-product preference relationships may exist. (PsycINFO Database Record (c) 2010 APA, all rights reserved)