| 注意力经济条件下的城市个性化品牌塑造 |
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| 引用本文： | 赵富强.注意力经济条件下的城市个性化品牌塑造[J].武汉理工大学学报(信息与管理工程版),2007,29(8):71-74,97. |
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| 作者姓名： | 赵富强 |
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| 作者单位： | 武汉理工大学,管理学院,湖北,武汉,430070 |
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| 基金项目： | 河南省科技厅科技攻关项目 |
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| 摘 要： | 从注意力经济下的城市竞争出发,阐释了注意力经济的内涵和注意力经济的城市经营启示,并解释了城市个性化品牌的内涵,分析了城市个性化品牌塑造的必要性。结合我国城市发展现状,分析了我国城市个性化品牌塑造的障碍。在此基础上,提出并探讨了我国发展城市个性化品牌塑造的思路。
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| 关 键 词： | 注意力经济 城市个性 品牌塑造 |
| 文章编号： | 1007-144X（2007）08-0071-04 |
| 修稿时间： | 2007-04-20 |
Cultivating City Individuality Brand Based on Attention Economy |
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| ZHAO Fuqiang.Cultivating City Individuality Brand Based on Attention Economy[J].Journal of Wuhan University of Technology(Information & Management Engineering),2007,29(8):71-74,97. |
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| Authors: | ZHAO Fuqiang |
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| Affiliation: | School of Management, WUT, Wuhan 430070, China. |
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| Abstract: | Beginning with the competition among cities under the attention economy, the connotation of the attention economy is illustrated. The idea of the attention economy in city management is explained. The essential of developing city individual brand is analyzed. The difficulties of the city individual brand development are indicated. In conclusion, several feasible countermeasures are put forth to develop the city individual brand in our country. |
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| Keywords: | attention economy city individuality brand cultivating |
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