雀巢VS和路雪 决不放过你

<正> 在中国冰淇淋市场上,雀巢与和路雪,可谓不是冤家不聚头。 想当年,和路雪在中国初战告捷,雀巢紧随其后也照猫画虎。两家的“梁子”也越结越深:或是新品出台、或是买二送一、或是疯狂降价,在不同档次、价格上都纷纷对抗,于是有了顶点和卡米、可爱多和花心筒、梦龙和摩爵等等几对价格、制作工艺、口味都大同小异的产品。

Battle between Nestle and Walls

In Chinese ice cream market, two giant Nestle and Walls are rivals and both seeking to expand in the domestic high-end ice cream market. Nestle are doing everything to create a new image for Nestle-brand ice cream, investment in ice cream this year will grow five to six times and it has updated about 90 per cent of its traditional products which Chinese consumers prefer to. Unilever-Walls' brand owner will spend 150 million euros (US$160.5) on publicity and marketing of its new products this year, and it is expected to offer more than 30 new products to consumers this summer.