| 产品创新与外研社成长关系探析 |
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| 引用本文： | 张志成.产品创新与外研社成长关系探析[J].北京印刷学院学报,2009,17(1). |
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| 作者姓名： | 张志成 |
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| 作者单位： | 北京印刷学院,北京,102600 |
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| 摘 要： | 外语教学与研究出版社(简称外研社)是我国出版业改革发展的一个缩影,也是我国出版企业改革发展的领跑者。30年间,外研社始终把内容作为出版企业财富的根本,从单一精品到精品系列再到精品群,从系列产品到相关产品再到衍生产品,形成了一个完整的产品创新体系。为其企业的快速成长奠定了基础。此外,从工作需要、市场需要出发,建立适合的组织结构和人员激励机制,也为出版社的产品创新提供了组织、制度保证。
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| 关 键 词： | 外研社 产品创新 组织结构 成长 |
The Relationship of Product Innovation and the Foreign Language Teaching and Research Press Growth |
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| ZHANG Zhi-cheng.The Relationship of Product Innovation and the Foreign Language Teaching and Research Press Growth[J].Journal of Beijing Institute of Graphic Communication,2009,17(1). |
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| Authors: | ZHANG Zhi-cheng |
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| Affiliation: | Beijing Institute of Graphic Communication;Beijing 102600;China |
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| Abstract: | Foreign Language Teaching and Research Press(FLTRP)was founded in 1979,accompanying the Chinese opening and reforming policy.It has a sustainable and quickly growth and become the leader of the Chinese publishing industry.During the past 30 years,FLTRP always hold this opinion that the content of products is the key wealth of press,from single excellent product to series excellent products,to a group of excellent products,it consist of a system of product innovation.This is the basement of press' growth;and... |
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| Keywords: | FLTRP product innovation instution stractare groueh |
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