地方高校学报在媒体融合背景下的创新思考

随着科技的进步，社会的革新，新媒体平台的发展，人们的阅读和视听观感方式也随之发生变化，地方高校学报靠纸质媒介已无法适应时代发展和受众需求。推动出版媒体融合，已然是大势所趋，这给地方高校学报的创新发展带来良好的机遇。在媒体融合的背景下，地方高校学报应当顺应媒体融合的发展趋势，选择发展路径，以期实现媒体共赢。基于此，分析了地方高校学报媒体融合的现状，针对出现的问题提出相应的优化策略。

Thoughts on the Innovative Development of Local Colleges' Journals under the Background of Media Convergence

With the progress of science and technology, social innovation, the development of new media platform, people 's way of reading and audio-visual sense also have changed, paper media on journals in local universities have been unable to adapt to the development of the times and audience needs. Promoting the integration of publishing media is the general trend, which brings better opportunities for the innovation and development of local colleges journals. Under the background of media convergence, local colleges journals should conform to the development trend of media convergence and choose the development path in order to achieve media win-win situation. Based on this, this paper analyzes the current situation of media integration of local university journals, and puts forward corresponding optimization strategies for the problems.