Recent developments in the toilet-bar market

During recent years consumers have shown an increasing willingness to purchase more expensive toilet soaps. Two types of toilet bars in particular, surfactant formula bars and antibacterial bars, have shown steady growth. Surfactant formula bars have gained acceptance because of their excellent lathering properties and the lack of soap scum, which eliminates the unsightly “bathtub ring.” Antibacterial bars have gained acceptance because of their ability to reduce the number of resident bacteria on the skin. This reduces the incidence of superficial cutaneous infection and slows down the development of objectionable body odors attributable to the bacterial decomposition of sweat.